The Advertising Standards Authority (ASA) today (Wednesday 03/10/2012) announced that Channel 4’s “Bigger Fatter Gypsier” billboard advertising campaign was irresponsible, endorsed prejudice against Gypsies and Travellers, was guilty of depicting a child in a sexualised way, and was likely to have caused mental and moral harm to children.
The Irish Traveller Movement in Britain welcomes this ground-breaking decision, which could not be more damaging to both Channel 4’s reputation and the reputation of Honda UK; the main sponsor of the Big Fat Gypsy Wedding series.
Below are the links to 1) The ITMB press release. 2) The Howe & Co press release (the soliciters involved) 3) The All Party Parliamentary Group for Gypsies, Roma and Travellers press release. 4) The report by Traveller educationalist Brian Foster on the effect of the billboards and the Big Fat Gypsy Wedding series. This was part of the ITMB submission to the ASA investigation. 5) A statement by a young Traveller child who provided evidence for the ITMB submission to the ASA investigation.6) the ASA final adjudication (also available on their website). 7) A summary of the ASA findings and the CAP codes breached by the billboards concerned.
EMBARGO – HOWE & CO PRESS RELEASE
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